We are continuing to monitor our newest NASDAQ trade idea, LTEA.
The company just released breaking news this morning that may be an additional catalyst for upside opportunity:
Long Island Iced Tea Corp. Expands Sales Organization, Hires Experienced Beverage Professionals
HICKSVILLE, NY, Aug 18, 2017 (Marketwired via COMTEX) — Rob Stefanizzi appointed as Vice President, New York Region
Sales Team to Support Long-Term Strategic Partnership with Big Geyser
HICKSVILLE, NY–(Marketwired – Aug 18, 2017) – Long Island Iced Tea Corp. LTEA, +2.24% (the “Company”), a growth-oriented company focused on the non-alcoholic ready-to-drink (“NARTD”) segment in the beverage industry, today announced the appointment of Rob Stefanizzi as Vice President, New York Region. Mr. Stefanizzi will bring with him over the next month a team of proven industry professionals who will be joining the Company as New York dedicated Area Sales Managers.
Mr. Stefanizzi has nearly 20 years of beverage industry experience in the New York metro region, most recently as Director of Sales for Venturing and Emerging Brands at Coca-Cola and prior to that as a Regional Sales Manager at Honest Tea. Additional beverage experience includes Division Sales Manager for Big Geyser and Regional Manager at Apple & Eve. Mr. Stefanizzi’s team includes industry veterans with backgrounds at leading beverage organizations including Bai Brands, Big Geyser, Titan Tea, Honest Tea, and Coca-Cola.
As the Vice President, New York Region, Mr. Stefanizzi will be responsible for driving growth in the New York metro region. In particular, he will support the recently announced long-term strategic partnership with Big Geyser, the largest independent non-alcoholic beverage distributor in metro New York.
Philip Thomas, Chief Executive Officer of the Company, commented, “We are proud to have Rob and his team joining the Company during this exciting time of growth. The recently announced strategic partnership with Big Geyser is an incredible opportunity to grow our brand in the New York metro region; this change puts in place a world-class sales force to maximize this significant New York opportunity.”
Mr Stefanizzi added, “I am extremely excited with the opportunity presented to me. Long Island Iced Tea® is an amazing brand; Big Geyser is a powerhouse distributor — I’m thrilled and excited by the potential to grow Long Island Iced Tea® across metropolitan New York.”
As a reminder, a hold above Wednesday and Thursday lows indicates the potential for further upside while a breakout above the 20 day moving average and closing above that level would suggest increased upside potential.
Our previous trade idea was unfortunately not able to rally above its 20 day moving average, nor was it able to hold its lows from Monday and Tuesday.
We would like to present a new trade idea with upside potential.
Trade Idea: Long Island Iced Tea Corp. (NASDAQ: LTEA)
- On Wednesday LTEA held its low from the previous day and rallied higher, marking what could be a reversal higher and may provide you with upside opportunity.
- LTEA is trading below both its 20, 200 and 50 day moving averages, an increased divergence suggesting the potential for upside.
- LTEA has a 20 day moving average of 4.35, 8% above yesterday’s close. In the event that it is able to rally and close above this level, this could suggest the opportunity for further gains.
- LTEA has a RSI on the daily chart of 32, suggestive of increased undervaluation and the potential for a reversal higher.
- LTEA has announced a number of breaking news stories in the past few days, including “partnerships with Costco and Stew Leonard’s” and “is currently in the testing phase of a strategic partnership with Dollar General”, which provide an additional catalyst for upside opportunity.
Headquartered in Long Island, NY, Long Island Iced Tea Corp. operates in the non-alcohol ready-to-drink segment of the beverage industry.
The Company’s flagship brand ‘The Original Long Island Brand Iced Tea®’, together with ‘The Original Long Island Brand Lemonade™’ are marketed as premium beverages made with non-GMO ingredients.
The company also imports and markets ‘ALO Juice®’ a functional Aloe Vera based beverage.
The Company’s portfolio of premium brands sits within the ‘better-for-you’ category of the beverage industry, and are offered to consumers at an affordable price, reflecting the Company’s mission.
Its beverages are sold primarily through a network of regional chains and distributors primarily on the East Coast and the Midwest of the United States, as well as Canada and Latin America. The Company’s website is www.longislandicedtea.com.
August 16 – Long Island Iced Tea Corp. Partners with Costco & Stew Leonard’s for Upcoming Grand Opening Events on Long Island
HICKSVILLE, NY–(Marketwired – Aug 16, 2017) – Long Island Iced Tea Corp. ( NASDAQ : LTEA ) (the “Company”), a growth-oriented company focused on the non-alcohol ready-to-drink (“NARTD”) tea segment in the beverage industry, today announced partnerships with Costco Wholesale Corporation (“Costco”) and Stew Leonard’s for upcoming grand openings of store locations on Long Island.
The Company will be providing marketing and product support, as both Costco and Stew Leonard’s continue to build their presence on Long Island, the home of Long Island Iced Tea®.
Philip Thomas, Chief Executive Officer of the Company, commented, “Our teas and lemonades carry the Long Island name, our company carries the Long Island name, and is part of the Long Island community. We are excited for these two fantastic retailers to be opening new stores in our back yard, and look forward to partnering with them as they celebrate their expansion on Long Island.”
August 15 – Long Island Iced Tea Corp. Announces Strategic Partnership Test with Dollar General
HICKSVILLE, NY–(Marketwired – Aug 15, 2017) – Long Island Iced Tea Corp. ( NASDAQ : LTEA ) (the “Company”), a growth-oriented company focused on the non-alcohol ready-to-drink (“NARTD”) tea segment in the beverage industry, today announced that it is currently in the testing phase of a strategic partnership with Dollar General Corporation (“Dollar General”).
Long Island Iced Tea®, a premium iced tea marketed at an affordable price, is currently being carried at 97 Dollar General Market stores located in Alabama, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee, Virginia and West Virginia. To find your nearest Dollar General Market location carrying refreshing Long Island Iced Tea®, please visit www.longislandicedtea.com.
Philip Thomas, Chief Executive Officer of the Company, commented, “We are excited to be collaborating with Dollar General on this strategic test and the opportunity to offer our brand to the Dollar General community. Dollar General is recognized for providing consumers with quality products at an affordable price and we look forward to proving our value at this successful retailer.”
Long Island Iced Tea® is available in select Dollar General Market locations in 18oz single-serve bottles with flavors including Peach, Green Tea & Honey, Half Tea & Half Lemonade and Southern Sweet Tea. The Company and Dollar General began the testing phase in mid-June.
You need to evaluate the chart in real-time and establish for yourself whether it is an appropriate trade opportunity for you or not.
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Since every traders/investors circumstance is different, make sure you create a personalized approach that works for you and always consult a financial adviser (not me).
Ultimate Stock Alerts
Trading Rules [Please Review Before Taking Any Action]:
- Do not invest more than you are willing to lose. No one likes to consider the worst case, but it’s always a risk that exists. Rule of thumb – if you cannot sleep at night as a consequence of your investment, then you have over invested.
- Keep calm. Do not chase. Decide for yourself if you like the trade. If you are not comfortable with the perceived risks, stay out. Timelines are to be decided by you. Approach methodically, and seek technical confirmation for direction. Always trade with a strategy in mind.
- Never use market orders. Only use buy and sell limit orders. Protecting your investment is more important than missing gains. Use “trailing stop %” or “trailing stop limit” orders. Personally I prefer mental stops while actively managing trades rather than entering your stop into your brokerage account.
- Cut losses quickly when day/swing trading. It’s better to acknowledge being wrong than to have false hope. Sometimes you will be wrong in doing so, often times it will save you. It all depends on your entry.
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